1ST SLIDE :

Greetings to all the Distinguished Guests present over here and my Dear Friends!

Firstly, I would like to extend my hearty congratulations to The Honda two wheeler organisation for giving me an opportunity to be a part of their great journey that is ' Rendering quality Customer Service' and indeed they have managed to capture the very pulse and hearts of the Indians.

Being in the Automotive Sector for quite sometime now, If I be asked how to leverage the Customer Base in the domestic as well as the international market, I would say without a second doubt 'Start by giving Freebies with every Bike Purchase' as I genuinely feel giving freebies like water bottles, T-shirts, Sports Gear, free fuel and such stuff which the bikers can use during their journeys to their destination will bring them closer to your Brand.

If the Bikers are Happy, the Brand is promoted and inevitably the organisation is Happy!!

So just go for it......

2^nd SLIDE

Secondly, to serve the customers better and in an effective way. Have a dedicated Customer Service Center operational 24x7 manned by professional customer service agents.

If need be train them into effective telephonic etiquette like greeting customers with a smile, not to put the customer on hold for a very long time and resolve their issues promptly and efficiently. Once again, I would like to reiterate the same point Happy customers, Happy Organisation!

3^rd SLIDE

If you want to win the Heart of the Customers, give them more than they expect. Quick and effective After-SALES service by dedicated and trained professionals will no doubt ease the tension of the customers but at the same time will also contribute to leverage your customer base.

4^th SLIDE

Well, another way to Leverage your Customer Base is to keep your Company Website upto date for the customers. It's really frustrating when you cannot access any information from the website or the information being highlighted on the website turns out to be faulty.

We all know, it take years to build a goodwill and probably a fraction of a second to destroy it :)

5^th SLIDE

Going further, another way to enhance your customer base is to promote your business on the social media platform and connect with your customers on a daily basis which also includes wishing them on their birthdays and anniversaries. FEELS just Great, isnt it? It proclaims that you really care for your customers and treats them as your family members :)

6^th SLIDE

Being in the automotive industry, I can say for sure there is nothing more exhilariting than sponsoring selected customers for a BIKE EXPEDITION say Leh -Ladakh region or the Kumaon Hills. Their energy and adrenalin rush will ensure that they become brand ambassadors of your product. Organize Press Conference for the Bikers, thus giving them a chance to interact with the Media and General Public. Try it and see the difference!! Your customers will love every moment of it.

7^th SLIDE

Slide 6 and 7 for one topic. Just flip the slides.

8^th SLIDE

Apart from these outdoor activities, inorder to leverage customer base, it is essential to have a good ambience and an open communication culture in the organisation. Research has shown that de-motivated and low self -esteem employees cannot give optimum output.

Try to invite and involve your team members in the ultimate organisational goals. It really works. Be receptive to new ideas, afterall, employees can also be your first customers!

Just as charity begins from home, similarly customer base should be leveraged from the workplace itself. Sounds interesting ........

9^th SLIDE

Furthermore, just for your awareness, it is always advisable to train your office staff in communication and soft skills who are directly dealing with the customers and clients. Soft traits such as empathy, politeness and an impressive communication style will always strive to make things easy for everbody.

And if Iam not wrong you always get the very best out of your Business if you treat the Customers effectively... isnt it?

10^th SLIDE

Leveraging customer base without advertising is something unthinkable. So, do advertise keeping a common person's problem in mind. As understanding the customer's problems, being empathetic towards them brings you very close to their Hearts :)

Winning customers trust is surely a great step towards attracting them to your Product.

11^th SLIDE

Organize Jackpots and Lucky Draws during festivities at prominent Malls and through various tv channels.

Marketing strategy says “ A Happy and pleased customer will make ten more customers”. So seems prudent if we make our customers happy.

12^th SLIDE

Loop in a celebrity to endorse your product in a Press and media interaction thus giving a wide publicity to your Product. Bollywood actors are heart throbs and role model for millions of Indians. So if you want the brand promotion and a huge mass following your Product, this will surely work :)

LAST SLIDE

Let us acknowledge the fact that“Customer is the ultimate King”. Going a step further in pampering them will surely leverage the Customer Base and last but not the least will make the Customers Happy.

So hail Honda Two wheelers for serving the customers with a true spirit and thus uniting diffrent parts of India together.

Thank you so much!

I highly appreciate all of you for giving me a patient hearing and being gracious enough to be present here.

Thank you once again!!